Adwords Glossary - Provided by Google

Account Activation
Account Creation
Account History
Account Performance
Action Name
Activation Fee
Activity
Actual cost-per-click (CPC)
Ad Creation Marketplace
Ad Delivery
Ad Group
Adjustment - Click Quality
Ad Placement
Ad play
Ad Rank/Positioning
Ad Scheduling
Ads Diagnostic Tool
Ad Served Percentage (%)
Ad Serving
Ad Variations
Advertiser Cost
Advertising Costs
AdWords Discounter
Affiliate
Application Programming Interface (API)
Application Programming Interface (API) Quota
Approval Status
Approval Status - Disapproved
Arbitron
Ask a Specialist via Chat
Average Cost-per-click (Avg. CPC)
Average Position (Avg. Pos.)
Average Value
Balance Due
Balance Remaining
Boleto Bancário
Buyout
Campaign
Campaign Negative Keywords
Chance to Beat All
Chance to Beat Original
Channel
Channel Account
Channel Ad
Channel Campaign
Charges
Click
Clickthrough Rate (CTR)
Client Manager
Combination
Contextual Advertising
Control Center
Conversion
Conversion Page
Conversion Rate
Conversion Rate Range
Conversions / Visitors
Conversion Tracking
Conversion Types
Cost / Conversion
Cost per action (CPA)
Cost-per-thousand Impressions (CPM)
Cost / Transaction
CPC
CPM for Audio Ads
Credit Limit
Cross-channel Conversion Tracking
Customer Identification (Customer ID)
Daily budget
Daily Budget
Destination URL
Disapproved Ads Tool
Display URL
Distribution Preference
Domain
Double Serving
Editorial Guidelines
End Date
Exception Request
Experiment
Frequency
Funds Remaining
Geo-Targeting
Gmail
Google Account
Google AdSense
Google AdWords
Google Network
Google Tracking URLs
Gross Impressions for Audio Ads
Image Ads
Impression
Impression Share
Impressions Per Day
Internet Protocol Address (IP Address)
Invalid Clicks
Invoice Adjustment
IRF Tax
Keyword
Keyword Advertising
Keyword Matching Options
Keyword State - Active
Keyword State - Inactive for Search
Keyword Status
Keyword-targeted Campaign
Keyword Tool
Landing Page
Landing Page Quality
Local Business Ad
Local GRP (12+)
Local GRP (Target Demo)
Maximum Cost-per-click (Maximum CPC)
Maximum CPM bid
Minimum CPC bid
Multivariate Testing
My Change History
Network GRP (12+)
Network GRP (Target Demo)
Number (#) of Conversions
Observed Improvement
Opening Image
Optimization
Outstanding Balance
Overdelivery Credit
Pacific Time (PST or PDT)
Page Sections
Pay-per-click (PPC)
Pay-per-play for Audio Ads
Play Rate
Position Preference
Quality-Based Minimum Bids
Quality Score
Quality Score Column
Quality Score - Content
Reach
Recommended Daily Budget
Relevance
Return on Investment (ROI)
Search Query
Search Total
Section Relevance Rating
Service Adjustment
Share of Voice
Simple Object Access Protocol (SOAP)
Site-targeted Campaign
Standard Edition
Starter Edition
Starting Page
Station Format
Target Impressions for Audio Ads
Test Page
Text Ad
Time Zone
Total conversions column
Total Value
Tracking URLs
Trademark
Traffic Estimator
Transaction
Unacceptable Content
Uniform Resource Locator (URL)
Unique User
Value / Click
Value / Cost
Variations
Web Service Description Language (WSDL)
Zero Impression Keywords