Tuesday, July 17, 2007

How do I create an AdWords account?

How do I create an AdWords account?
You may be just minutes away from running ads and reaching users on Google and our growing network of search and content sites and products in the Google Network. You can preview the ad creation process with no obligation. Your ads will only begin to run and accrue charges after you submit your billing information. To create an AdWords Standard Edition account, and to price your keywords, please follow the steps below. (To create a simplified Starter Edition account, please see

What are the steps to creating an AdWords Starter Edition account?)

Target & Create Ad


Please visit the AdWords homepage.

Click Sign up now.
Select Standard Edition, and click Continue.
Select your language and location targeting options, and click Continue. Note: Ads and keywords in our program are reviewed to confirm that they meet our guidelines. Please click on the AdWords Editorial Guidelines link before creating your ad and check to be sure that your ads and keywords comply with our guidelines.
Enter your ad text in the form to the left.
Click Continue.
Choose Keywords
Select keywords that will best target your ad to Google searchers. Note: It is important that you submit keywords that are relevant to the products and services you offer on your site, and that you avoid general keywords. When creating your keyword list, ask yourself: 'If I were searching on Google for my products/services, what search terms would I enter?' Users are much more likely to type in 2 to 3 word combinations to find a product or service. Because our keyword default is 'broad matching,' your ad may appear for a number of keyword variations. Our system also allows you to designate keywords as exact or phrase matches, and to submit negative keywords to limit the display of your ad on irrelevant queries. Read more about keyword matching options.
Click Continue.
Choose Daily Budget
First select your billing currency -- the currency you'll use to pay for your AdWords advertising charges. Then enter the amount you're willing to spend on this ad campaign each day. Note: The daily budget controls how often your ad appears on Google; if your daily budget is low, we will spread the delivery of your ad throughout the day to stay within the amount you set.
Choose Maximum Cost-Per-Click (CPC)
Enter the maximum amount you are willing to pay per click. Note: Your CPC influences the position of your ad on our search results page. Our AdWords Discounter will automatically monitor your competition and reduce your actual CPC so that you do not pay more than necessary to maintain your ad's position.
Click View Traffic Estimator to view your average CPC and cost estimates.
Click Continue.
Review Your Selections
Review all your ad selections so far. Click Edit to change any selection; you'll be able to return to this review page after you make your edits.
Click Continue to Sign Up.
Sign Up
If you already have a Google Account and would like to use the same login information for your new AdWords account, select the first radio button. Then select 'I'd like to use my existing Google Account for AdWords.' Enter your Google Account login email and password in the fields provided. Click Continue.
If you don't have a Google Account, or if you do but would prefer to use different login information for your AdWords account, select the second radio button. Enter the email address and the password you'll use for the AdWords account. If you receive the error message 'user already exists,' see this FAQ for instructions. Then click Create Account.
If you used your existing Google Account login information to create your AdWords account, you can now sign in to your AdWords account. If you used new login information, you'll receive an email asking you to click on a link to verify your email address. Click on the link in the message and then sign in to your AdWords account with the email address and password you submitted on the registration form.
Activate Your Account
When you first log in to your account, you'll see a red message box at the top of the page. Click Billing Preferences.
Complete the account setup process: enter your billing information, set the time zone for your account, and agree to the AdWords terms and conditions. On the final setup page, click Save and Activate.
If you choose to postpay by credit or debit card, your ads will appear on Google almost as soon as you complete the sign up process and enter your billing information. If you opt for postpay by direct debit, we may need to receive and process your debit authorization before your ads start running. If you elect to prepay for your AdWords account, your ads will run after you've submitted your payment information and we've received your first payment.

http://adwords.google.com/support/bin/answer.py?answer=16768&topic=10611

No comments:

My Blog List